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Long-reads, industry experiences and case studies on brand, web and digital growth. All written by the senior team building it.
The Search Shift: How LLMs Are Changing the Way People Find You Online
Large language models are rewriting the rules of search. Here is what that means for your website and why the old playbook no longer holds up.
Paul· 27 Jul 2026· 4 min read
Your Core Web Vitals Score Is Green. That's the Problem.
A green PageSpeed badge means three in four users had an acceptable experience. The fourth one is invisible to the score and very visible to your revenue.
Paul· 15 Jul 2026· 5 min read
Vibe Coded Websites Are Everywhere. But is That a Problem?
AI tools let anyone spin up a website in minutes. But speed without strategy produces products that look the part and do nothing. Here's what's really happening.
Paul· 9 Jul 2026· 4 min read
AI Agents in 2026: What Scale-Up B2C and DTC Brands Should Actually Do
The AI agents conversation has moved from hype to ROI, but most guides target the wrong audience. Here is what scaling B2C and DTC brands between €500K and €5M need to know before the window closes.
Paul· 15 Jun 2026· 6 min read
Why Most SMBs Will Waste Their First AI Agent (And How a Brand System Prevents It)
AI agents are ready for SMB adoption, but without a defined brand system, they create inconsistent experiences that hurt conversion. Here's what to build first.
Paul· 3 Jun 2026· 4 min read
SEO in 2026: Why Generative Search is Killing the Standard Click
Modern search optimization has shifted from keyword stuffing to securing citations within GenAI engines like Perplexity and Google’s AI Overviews.
Paul· 3 Jun 2026· 3 min readGot a project that deserves a sharper story?
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