Question 1

What kind of clients does VNLLA typically work with?

Accepted Answer

We work with founder-led businesses and established brands across e-commerce, professional services, hospitality, SaaS and lifestyle. Most of our clients are turning over between €500k and €25m a year and want one senior team handling brand, web and growth — instead of juggling four different vendors.

Question 2

Where are you based and which markets do you serve?

Accepted Answer

Our studio is in Amsterdam, but we work with clients across Europe, the UK, the US and Australia. Async-first by default, with weekly calls or Looms in your timezone. For Dutch and EU clients we can also meet in person.

Question 3

Why should I hire an agency instead of in-house hires or freelancers?

Accepted Answer

An in-house hire is one perspective, one skillset and a long ramp-up. A freelancer is great for one task but hard to scale. VNLLA gives you an entire senior team — strategy, design, dev, SEO, paid, video — under one retainer, with no recruitment overhead, no holiday cover gaps and no learning curve.

Question 4

How is VNLLA different from a typical digital agency?

Accepted Answer

Three things. First, no juniors hidden behind account managers — every hour on your project is delivered by senior practitioners. Second, every service lives under one roof so brand, web and growth stay aligned. Third, our credit-based packages mean you only pay for what you use, with full transparency on where each credit goes.

Question 5

Do you sign NDAs?

Accepted Answer

Yes, happily. We can sign your NDA before any commercial conversation, or send ours over. Confidentiality is the default for everything we do, signed or not.

Question 6

Who actually does the work — is anything offshored?

Accepted Answer

Everything is delivered in-house by our senior team. We don't offshore, we don't white-label out, and we don't subcontract to junior agencies. The people you meet on the kickoff call are the people doing the work.

Question 7

How does the credit-based packages system work?

Accepted Answer

You pick a monthly tier (Foundation, Pipeline or Dominance) and get a pool of credits each month. Every task — a landing page section, an SEO article, an ad creative set, a CRO sprint — has a fixed credit cost. You decide where the credits go, we deliver them. No surprise invoices, no scope creep.

Question 8

What happens to credits I don't use in a month?

Accepted Answer

Unused credits roll over for one billing cycle on every package, so a quiet month never goes to waste. Top-ups are also available month-to-month if you have a bigger sprint coming up.

Question 9

Is there a minimum commitment?

Accepted Answer

Our packages run on a three-month initial commitment so we can build a real rhythm with you, then continue month-to-month with 30 days notice. No long lock-ins, no auto-renewing annual contracts.

Question 10

Can I switch packages up or down?

Accepted Answer

Yes, any time. Most clients start on Pipeline, scale up to Dominance during launch periods or peak season, and dial back to Foundation when things stabilise. We'll proactively flag if you're consistently under- or over-using your credits.

Question 11

Do you do one-off project work outside of packages?

Accepted Answer

Yes — full brand identities, website rebuilds, e-commerce migrations and bespoke development projects are quoted and delivered as fixed-scope engagements. Many clients then move onto a monthly package once the initial build is live.

Question 12

Why don't I see prices on every page of the site?

Accepted Answer

Pricing depends a lot on scope and which services you're combining, and we'd rather have a 15-minute conversation than have you bounce off a number out of context. The Packages page lists our retainer tiers transparently, and project work is always quoted in writing before you commit to anything.

Question 13

How quickly can we start?

Accepted Answer

Discovery calls usually happen within a few days of you reaching out. From signed proposal to kickoff is typically 1–2 weeks for retainers and 2–3 weeks for project work — it depends on your readiness and the seasonal load on the studio.

Question 14

How long does a typical website take to launch?

Accepted Answer

A focused marketing site lands in 6–10 weeks. A more complex e-commerce or custom platform build runs 10–16 weeks. We share a clear week-by-week timeline at kickoff so there are no surprises.

Question 15

How will we communicate during the project?

Accepted Answer

You get a shared workspace (Notion or Linear), a Slack or WhatsApp channel for quick questions, and a weekly checkpoint — either an async Loom or a 30-minute call, your preference. Async-first, but never silent.

Question 16

Who is my main point of contact?

Accepted Answer

Your senior project lead. There is no account manager translating between you and the people doing the work — you talk directly to the strategist, designer or developer responsible for that piece.

Question 17

How do you handle revisions and feedback?

Accepted Answer

Each deliverable has two structured rounds of revisions baked in. We use Figma comments for design and a Loom-driven walkthrough for dev/QA so feedback is specific and actionable, not 'make it pop'.

Question 18

What happens after launch?

Accepted Answer

Every engagement includes a settling-in period where we monitor performance, fix anything that wobbles and train your team. From there, most clients move onto a monthly package for ongoing iteration, hosting and growth work.

Question 19

What's actually included in a brand identity project?

Accepted Answer

Brand strategy and positioning, naming if needed, verbal identity (tone, key messages, taglines), full visual system (logo, type, colour, motion principles, photography direction) and a brand guidelines document your team can use. Optional add-ons: launch campaign, internal rollout assets, packaging.

Question 20

How long does a full rebrand take?

Accepted Answer

8–14 weeks depending on depth. Strategy and positioning take roughly the first third, identity design the middle third, and rollout / guidelines the final third.

Question 21

Can you refresh our existing brand instead of starting from scratch?

Accepted Answer

Often this is the smarter move. We run a brand audit, identify what's working and what's holding you back, and propose either a tactical refresh (typography, palette, applications) or a deeper strategic reset. It's a conversation, not a default.

Question 22

Do you handle naming and trademarking?

Accepted Answer

We handle naming and verbal identity end-to-end, including shortlist generation, linguistic checks and domain availability. For formal trademark registration we work alongside your IP lawyer or recommend one.

Question 23

What if our team isn't aligned on what the brand should be?

Accepted Answer

That's normal and that's exactly what discovery is for. We facilitate stakeholder workshops, surface the disagreements early and help you land on a single direction with evidence — instead of designing seven concepts to please everyone.

Question 24

Which CMS or platform do you build on?

Accepted Answer

Most marketing sites we build on Webflow, Sanity or a headless setup with Next.js. We pick based on who'll edit the site, the integrations you need, and whether you'll want to scale into a custom platform later.

Question 25

Will my team be able to edit the site without calling you every time?

Accepted Answer

Yes. Every site we build ships with a structured CMS, sensible defaults and a Loom walkthrough for your team. You should never need to email us to change a headline or swap a hero image.

Question 26

Do you offer hosting and ongoing maintenance?

Accepted Answer

Yes — every package includes managed hosting, uptime monitoring, security patches, backups and a monthly performance report. You don't need a separate dev shop on retainer to keep the site healthy.

Question 27

How do you approach performance and SEO on new sites?

Accepted Answer

Performance budgets, accessibility checks (WCAG 2.2 AA target) and on-page SEO are baked in from day one — not bolted on at the end. We aim for 90+ Core Web Vitals scores on launch and ship structured data, sitemaps and proper canonicals as standard.

Question 28

Can you migrate us from Squarespace, Wix, WordPress or another platform?

Accepted Answer

Yes. We've migrated dozens of sites — preserving URLs, redirects, SEO equity and content — onto more capable platforms. We'll audit your current setup first and tell you honestly whether a migration or a polish is the right call.

Question 29

Do you build custom integrations and dashboards?

Accepted Answer

Yes — booking systems, customer portals, internal admin tools, API integrations, headless CMS pipelines, the lot. Anything a template can't handle, our dev team builds properly.

Question 30

Which e-commerce platforms do you work with?

Accepted Answer

Primarily Shopify (including Shopify Plus) and headless setups built on Next.js or Remix with a commerce layer. We also support WooCommerce migrations and Centra for fashion brands. We'll recommend the right platform for your catalogue size, market and tech roadmap.

Question 31

Can you migrate our store from another platform?

Accepted Answer

Yes — we've moved stores from Magento, BigCommerce, Squarespace, WooCommerce and bespoke builds onto Shopify and headless setups, keeping URLs, SEO equity and customer / order history intact.

Question 32

Do you do conversion rate optimisation (CRO)?

Accepted Answer

Yes, both as a one-off audit + sprint and as an ongoing programme. Typically two structured CRO sprints per month on Pipeline and above — running A/B tests on PDPs, checkout, navigation and key landing pages.

Question 33

Do you handle Shopify apps, custom theme development and Liquid?

Accepted Answer

Yes. We write Liquid, build custom sections, set up app stacks (reviews, subscriptions, loyalty, post-purchase) and build proprietary apps when the off-the-shelf options don't fit. We're allergic to plugin sprawl that slows your store down.

Question 34

Can you support international and multi-currency stores?

Accepted Answer

Yes — we set up Shopify Markets, multi-currency pricing, language routing, regional checkout and fulfilment integrations. Localisation isn't an afterthought, it's planned at the architecture stage.

Question 35

Do you handle SEO and paid advertising as one team?

Accepted Answer

Yes — and it matters. The same strategist owns both, which means your paid landing pages feed your organic content roadmap, and your SEO insights inform what we test on paid. Most agencies silo these. We don't.

Question 36

Which ad channels do you run?

Accepted Answer

Google Search and Performance Max, Meta (Facebook + Instagram), LinkedIn, TikTok and YouTube. Channel mix is recommended based on your buyer, your margins and your sales cycle — not based on which channel we feel like running this month.

Question 37

How long until I see results from SEO?

Accepted Answer

Tactical wins (technical fixes, on-page improvements, internal linking) show up within 4–8 weeks. Real ranking and traffic momentum from content and authority work takes 4–6 months. Anyone promising you faster is selling you something.

Question 38

What's the minimum ad spend to make this worthwhile?

Accepted Answer

On Meta we'd suggest €3k+ per month in ad spend to learn meaningfully. On Google Search, €1.5k+ depending on your CPCs. On LinkedIn, €5k+ because the costs per lead are higher. We'll be straight with you if your spend is too low for a channel to work.

Question 39

How do you report on performance?

Accepted Answer

Live Looker Studio dashboard you can check any time, plus a monthly written report with what we did, what we learned, and what we're testing next. No vanity-metric theatre.

Question 40

Do you write the ad copy and create the creative?

Accepted Answer

Yes — copy, static creative, motion ads and short-form video are all produced in-house. The same team running the campaign is the team making the creative, which is why our ads tend to perform.

Question 41

What kind of video work do you produce?

Accepted Answer

Brand films, founder stories, product launch films, testimonial and case study videos, motion graphics, explainer animations and short-form vertical content for Reels, TikTok and YouTube Shorts.

Question 42

Where can you shoot?

Accepted Answer

Our two in-house creators are based in Amsterdam and travel across the EU and UK regularly. For the US, Asia or Australia we either fly to you or partner with a local production crew we've vetted.

Question 43

How does video work with the credit system?

Accepted Answer

Video has its own credit costs based on shoot days and edit complexity. A one-day shoot with a hero film + 6 short-form cutdowns is a typical Pipeline-tier sprint. We'll scope it properly before we touch a camera.

Question 44

Can you handle scripting and direction, or do we need to bring our own?

Accepted Answer

We script, storyboard and direct end-to-end. Most clients come to us with a goal ('we need to launch this product' or 'we need testimonial content for paid social'), not a finished script.

Question 45

Do I own the work you produce?

Accepted Answer

Yes — full IP transfer on payment for all final deliverables (brand assets, code, copy, video). We retain the right to feature anonymised case studies in our portfolio unless you ask us not to.

Question 46

What's your turnaround on support requests?

Accepted Answer

Critical issues (site down, payments broken, security incident): under 2 hours during business hours, monitored after hours. Standard requests: same or next working day. Everything is logged and visible to you.

Question 47

How do you handle security and GDPR?

Accepted Answer

All sites ship with HTTPS, CSP headers, regular dependency audits, automatic backups and access controls. We're GDPR-compliant by default — DPAs available, EU data residency where required, and clear cookie / consent flows on every site we build.

Question 48

What if we want to leave?

Accepted Answer

We make it easy. 30 days notice on packages, full handover documentation for everything we've built, and a clean transfer of hosting, domains, repositories and accounts. No hostage situations.

Questions, answered honestly.

Working with VNLLA